Preview text is a snippet of text that is typically displayed near the subject line of an email depending on the email client (ie. Microsoft Outlook, Gmail, iPhone, etc). The purpose of the Preview text is to help email recipients better determine the topic of the email.
Since email subscribers spend only a few seconds deciding whether to read an email, the Preview text can help improve open rates.
Using Preview text in FunnelFLARE
Here are a few best practices to keep in mind when using Preview text:
You can access the Preview text of any email within FunnelFLARE by visiting the specific email’s preview box: